It's not about what you say, it's about what they hear.

Connect deeply. Lead powerfully. Inspire lasting change. Have fun.

With humor, TED-worthy insights, and neuroscience-based strategies, John Bates transforms leaders into world-class communicators because it’s not about what you say, it’s about what they hear.

A smiling John K Bates with short blond hair wearing a light gray dress shirt.

John Bates understands communication on a very deep level. He knows how important a role it plays in being someone who has credibility and respect, and in the way that you utimately convey your ideas.

Trevor Kemp, COO of Bitome

A diagram illustrating the relationship between craft, model, and deliver, with circles at each point connected by lines within a triangular shape.

ESTABLISHING EMOTIONAL CREDIBILITY™

Communicating with human beings is not logical... It is bio-logical.

Logic is necessary, but your story is your superpower.

When it’s crafted by neuroscience and told with heart, it builds trust, drives action, and changes everything.

John K Bates, a man with short hair, wearing a dark shirt, smiling and holding a remote control on stage during a presentation.

PITCH COACHING

Your vision is only as powerful as it is understood.

Your reputation sets the foundation for your credibility, but your Origin Story is what actually builds trust with your audience. Using methods based in neuroscience, together we can craft your transformation narrative and close that round; bigger, and sooner.

John K Bates holding a green lightsaber prop in a theatrical pose on stage, wearing a patterned button-up shirt and speaking into a microphone headset.

LEADERSHIP DEVELOPMENT

L=f(c): Your leadership is a function of your communication

Communication is the golden key to great leadership, successful teamwork, and personal success. Through keynote speaking, training, and tailored coaching, I empower you and your team to harness the power of your voices, inspire one another, and drive exceptional results.